Point it at a brand and its rivals. Earshot reads the reviews, app-store ratings and Reddit threads people write unprompted — then hands you the praise, the complaints, why they switch, and the exact words to steal for your copy.
Give Earshot a brand, its market, and any rivals you care about. It researches the category and finds the rest.
Earshot finds and reads the public places your market talks — G2, Capterra, Trustpilot, app stores, Reddit — for you and every competitor.
An editorial HTML report: the recurring praise and complaints, the switching map, the language to steal, and how different buyers read it.
The praise and complaints that recur, ranked by prominence and share of a brand's own reviews, with net sentiment over time and honest venue coverage.
Who's moving to and from the brand and why, plus where it wins and loses against the category median — in customers' own reasons.
The exact phrases buyers use for the pain, the switch and the payoff — a language bank you can lift straight into your copy.
Optional synthetic personas reading the same evidence — what lands, what alarms, where they agree and where they split. Interpretive, kept separate from the numbers.
